I highly encourage the click.

Copped from B's blog, this is a movement to send a clear message to the RIAA and its ilk about new content delivery methods and their potential. They treat us -- their customers! -- and even their artists as enemies, all for the sake of profit, when they could benefit from the content delivery methods we would prefer, and profit their asses off. This is one way to make those possible benefits concrete in the minds of some execs. It isn't going to fix everything, but every step we can make is good.